Founder & Creative Director, Stylist (Clothing Brand) — 2018 Hofen is street-smart apparel that is reactive to urban environments and encounters. It’s the everyday premium: useful and beautiful, and its details serve a purpose.
I- Life-long We create life-long wear, which solve our consumer’s exact need, at the exact time. Our high-end, premiu products, solve and simplify whatever life throws at them.
II - Seasonless
We echo the desires of a generation that isn’ defined by structures or timelines. We’ll hav one-off pieces, collaborative pieces or whatever, available direct to the customer. We drop whenever it feels right, an announce each release within the context of a Hofen magazine issue.
III - Instinctual
Eschewing the need for conscious reasoning, we are fuelled by intuition, by a moment of chance: discoveries, experiences or feelings, that shape and define us. We believe in fresh products, dropped when the feeling is right.