BlackLivesMatter - Global Creative Director
Twitter showcase Black Lives Matter Tweets on billboards across the country. Signs and murals are part of broader campaign to elevate Black voices through a variety of media
Atlanta, Chicago, Louisville, Minneapolis, New York City, Los Angeles, Oakland, and Philadelphia. #BlackLivesMatter
“#WhyIChime” TVC, 30s,15s Role: Executive, Head of Creative Agency: Blink & Chime Description: Tableau of different environments with two casted characters. From existing member stories: two characters are talking about a relatable financial issue, with a valuable lesson learned.
Member Story Inspiration: Jeninne lives in Vermont with her boyfriend and two cats. She didn’t think mistakes of her 20’s would haunt her still. Patricia faced similar issues when she and her husband moved to a new state — paying on time, every time didn’t matter, her credit score did.
Chirp Font New typography that’s flexible and expressive, bold, agile and fun, reflecting the voices that make Twitter, Twitter. We named it Chirp!
Nike.com, PDP Direction
︎ Nike x︎ Apple
Nike.com, PDP Art Direction (Digital) Apple Watch Nike+ Series 4
Twitter, Brand Refresh - Global Creative Director “We felt the brand expression we launched 5 years ago didn't fully reflect the complexity, fluidity and power of the conversations today. So the team embarked on a unique challenge: to build a creative system for an iconic brand that’s complex and imperfect, by design.“ LB
The Shoe Surgeon x Chime — Head of Creative The collection is a testament to @TheShoeSurgeon & Chime challenging old-school tradition. Sharing this vision made for a perfect pair. chime.com/theshoesurgeon
“Happy Chime” TVC, :30, :15, :8 The TV Spots themselves will highlight the ecosystem of Chime products across Debit and Credit and further position Chime as serving several financial needs. With a warm, uplifting, and soulful musical backbone and visually rhythmic vibe, the commercials aim to show how a notification from Chime can turn an everyday moment into something far more happier.
“Whoa”, Chime TVC, :30 :15 — Head of Creative
As a man’s life quickly changes, “Whoa” is the only word to describe how easy and exciting it is to succeed using Chime. This is a light-hearted come up story about a guy whose life suddenly starts to change using the simple magic of Chime’s Credit Builder Visa® Credit Card. Beginning in earnest, the film evolves into situational comedy with universal appeal as the only word anyone can say is, “Whoa.”
Now you can express yourself in the conversation with stickers. Add GIFs and Twemojis to a Fleet.
Global Creative Director
Twitter billboards are taking over the streets of seven US cities to promote wearing masks to combat the ongoing COVID-19 pandemic.
Global Creative Director
Twitter, F*** 2020 Campaign
︎Jordan x Nike, Quai 54
︎ Twitter x Cash App
Cardi B and Megan Thee Stallion Donate $1 Million to Celebrate Powerful Women
︎ Twitter x NBA
Twitter and the NBA curated and choose the best tweets from fans, players and celebrities to show on those in arena video boards for the world to see, inside and outside the bubble.
21 and his Leading By Example foundation have once again teamed up with Chime to educate students across the country on the importance of financial literacy, with a focus on kids in grades 9-12. chime.com/21savage/
Nike Joyride joins Nike Air and Nike React as the latest proprietary innovation within the company's diverse array of cushioning platforms. Joyride is engineered to help keep legs fresh by delivering a personalized underfoot experience with great impact absorption in a surprisingly light, energy-returning package.
Nike Fit A new scanning solution that uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms. It does this by measuring the full shape of both feet, offering the ability to know your truly perfect fit for each Nike shoe style.