“Perfect, except…” TVC
Director: Mark Romanek DP: Jeff Cronenweth
Role: Executive Creative Director
Agency: Wieden & Kennedy & Anonymous Content
Description: Nobody is perfect, especially when it comes to finances.
But we certainly like to pretend we are. Letting our perfect facades crumble, just a little, is the first step to getting better. The second step is reaching out for help.
How does Chime help? Chime is built on understanding and working with people’s imperfections. This empathy can transcend the category and inspire something bigger —the belief that our imperfections aren’t something to be ashamed of. That we don’t have to be perfect to be perfect.